With more workers setting up shop at home, consumers looking for home office
furniture will find extensive selections to suit a range of tastes and
generations, from the most classic traditional to the sleekest 21st century
modern.
"Furniture manufacturers recognize that home offices come in a variety of
shapes and sizes, and they are developing products accordingly," says Jackie
Hirschhaut, vice president at the American Furniture Manufacturers Association (AFMA).
"Because the category has become so popular and is growing so rapidly,
manufacturers are focusing on home office with abundant new selections."
Particularly refreshing are new designs targeted to younger consumers.
"Because Generations X and Y have grown up with technology and the concept of
offices at home, they are ideal consumers for home office furnishings," says
Hirschhaut. "A number of manufacturers have responded with fresh new designs
targeted specifically to these young consumers. Prices are affordable, styling
is sleek and function is paramount."
Manufacturers still realize, however, that regardless of the high-tech needs
of home offices, many consumers still want a classic traditional look. Shoppers
will find plenty of traditional selections in their local stores, as well as
contemporary and transitional styles.
AFMA research shows that while nearly one-third of American households have a
home office, many don't have a separate room to devote to their home office.
They are setting up work spaces in rooms such as the family room, bedroom or
kitchen and therefore need home office furnishings that will complement their
existing decor.
They also want furnishings that will allow them to work and play in comfort
and style and that will accommodate fast-changing technology. Home office
furniture shoppers will find that most offerings, regardless of price range,
sport an abundance of storage options for computers, printers, files, CDs and
such, as well as adjustable shelves, wire management systems, and pull-out
keyboard and mouse trays.
"Consumers will have fun shopping at their local stores for home office
furnishings," says Hirschhaut. "Never before has there been such an outstanding
selection of creative, stylish and highly functional pieces for the home worker.
And prices truly cover the gamut, with something for every budget."
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